One of the newest and most innovated uses of QR Codes are in the marketing and advertising MyToys.de built QR codes using Lego bricks to drive customers to their online store. Users were then able to buy the bricks used to make the QR code. While it is a very creative use of QR codes, the execution wasn’t perfect as it linked to a desktop site. It was still a huge success, as 49% of visitors to MyToy.de came via the QR codes while the campaign was live, and twice as many brick boxes were sold for the Lego models included in the QR adverts.
In 2011 Heinz put QR codes on ketchup bottles in US restaurants to promote its industries. You can use a QR Code to direct someone to your web page, "like" your Facebook page, or take them to an online offer or coupon. A German retailer
new environmentally friendly packaging. It linked to a mobile site where users could win prizes by answering a green knowledge trivia question. Heinz reported that more than 1m consumers scanned the codes.
There are many tools to help construct a QR Code and customize it to your liking. Web Applications like Unitag and Maestro will create a QR Code that can be your phone number, URL, or a Google map to your business. You can even color your QR Code and have a logo embedded in it. I created my QR Code you see in the upper right of my blog page at a site called goqr.me and manipulated it using Adobe Photoshop. With a little creativity QR Codes can help get the word out and improve your business.
This is a McDonald's QR Code that takes you to the Meal Builder section of their web site where you can look at the menu.
Hi David,
ReplyDeleteYou blog is very informational. I like how you use links to like everything that other readers may not know. QR code can be indeed useful. However, I still want to know exactly how useful it is to business. You mentioned that there are many people using smartphone, however, you didn't really explain to how this is related to the using QR code to promote their business. This is because if there is a huge amount of smartphone users, doesn't automatically increase amount of QR code users. I would like to see some concreted evidence that businesses are indeed promoting their business with QR code. In my opinion, I think that QR Code could be useful depends on how business and companies are promoting it. However, as of now, I don't think that businesses are using QR code technology to the fullest. Otherwise, QR code will always be under utilized and not as useful as it should be.
Loved your use of links here - inviting readers to read more on a given side topic while you stick firmly to the main topic is a big part of being a great Web writer, IMO. The only thing not to like is that your link to the article about 1-dimensional bar codes wasn't really relevant.
ReplyDeleteIt would be interesting to hear your experiences with the programs you mentioned. For example, which program, if either, was used to create the shoe print QR code?
thanks for the feedback. I'll make some adjustments.
ReplyDelete