Thursday, September 12, 2013

Social Networking Security or Lack of When Promoting Your Brand

Social Media NametagSocial media advertising has become a major asset in brand promotion.  Just a few years ago social media was regarded as a hub for high school and college students.  Now it is a major influence on how people of all ages around the world get and share information. Social media channels such as Facebook, YouTube and Twitter are drawing millions of people a day who want to check messages from friends, share their views on and issue, read the news, and comment on a product.  The spread of information has transformed to be on much more of a personal level due to the ability to interact with what is being said.  Promoting your brand through social media is almost a must do in order to have a successful business.


So what are you waiting for?  If you haven't already, with a little research and thought you can use this cost effective way to promote your business. Who is your target audience? Which media sites do you want to focus on and when?  Have you established your "Brand" or handle on these social media sites? Here is a Beginner's Guide to Social Media Branding you can use to start building your brand's reputation. There is a plethora of tools such as hootsuite which you can use to help reach your target audience and keep track of what your customers are saying about you.


Padlock with Key
With personal data comes personal risk. Whether you are using social media for personal use or for promoting your business, security is an important issue. A few mishaps of having your account hacked into can have a major impact on your customers and reputation.  In Febuary of 2013 Burger King's twitter account was hacked into and its logo was replaced with a McDonald's logo. Announcements that Burger King had been bought out by one of its competitors began to appear. There were also other posts that were unprintable! This New York Times article talks about the Twitter hackings and brand security.

There are simple steps and tools you can use to protect your security.  This Guide to Facebook Security has many useful tips to keep your Facebook account secure. There are also many toolkits and browser add-ons which can be used to strengthen your security.

5 comments:

  1. Your post is really informative with respect to security issue or challenges one face in social networking, but it lack a bit in how it is going to affect when promoting brand. Any way you did good job on this part. it is very informative.

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  2. Thank you for the input! Good idea. I shall add some research on the affect of promoting through social media.

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  3. This comment has been removed by the author.

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  4. In one word: “awesome”. Background is beautiful and style of QR code is awesome. Overall explanation of topic is also good. Overall construction of the topic is nice. Author has first explain about social media and then about growth of social media. Security tips are easy to understand and very useful. I like the New York Times article related Twitter hacking. Rich amount of reference links shows author has done proper research on subject. One thing can improve is text alignment rather having left align text, Justify option (ctrl + J) look cleaner.

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  5. What an interesting and informative post regarding the social networking. I really like your post. It explains both the benefits and the risks come with it. We all know that more and more adults use social networking every day as a way of connecting and find their roots. As a result, more companies have adapted this new way of marketing their products and brands through social networking. As more people expose to it, personal risks also come with it. Others can hack into the account and give fault information and thus impact their reputation.

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