Friday, September 20, 2013

LinkedIn and Branding: The Significance of Professional Networking

 
The Key to Success
Keeping a current LinkedIn profile and using it to sell yourself is key to a successful professional digital footprint. Looking for a job or just wanting professional connections in this digital age? LinkedIn is an excellent professional social networking site which offers an environment you can use to reach out and expand your connections. 

Launched on May 5th, 2003, it was reported that LinkedIn has become the world's largest professional network.  There
are currently 230 million LinkedIn users in 200 countries and territories.  The network has 3 million business pages and 1.5 million groups. This increasing popularity can be a key to your success.

Users can build a contact list to develop relations and gain recommendations which could lead to getting an employer's attention.  A company is more likely to hire someone who has been recommended and/or has a positive relationship with one of its employees.  You could also have secondary and tertiary connections with your immediate contacts. Users can also join interest groups (the majority of them being employment related) to gather information about what is going on in their field of interest.  LinkedIn also provides Job listings. A user can research a company and find out stasticics like the ratio to male and female employees and a list of present or former employees.  Companies can include a "Apply with LinkedIn" botton on their listings page.

3 comments:

  1. Hi, I like your post. I agree with you that LinkedIn is a great social networking media for professionals, and it is a great tool to brand your career and build connection. I also agree with you a company is more likely to hire people who have been recommended or know of its employees. As a result, following the company and joining interest group become essential, and these activities also affect your chances of getting recruited. It is overall a great post. Thanks for sharing!

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  2. A very informative post with a lot of useful information about the site. It did read a bit like just a list of features and uses that LinkedIn has at times, especially towards the end. It might be good to separate and group some of the features into separate paragraphs, expanding on each one. It also might help either way to come up with other ways to append features other than the use of "also" since it will add variety. For example, phrases like "in addition" or "another feature" could be used.

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